UK master's in marketing courses give students access to transferable skills useful across various business sectors and the ability to tackle unique and challenging issues in different business landscapes. Postgraduate marketing degrees in the UK are focused on analysing trends, development, planning, promotion and communication skills, while modules cover digital marketing, strategic management, e-business and branding.
MSc marketing degrees cover a wide range of topics, including market research, consumer behaviour, branding, advertising, PR, sales, and customer relationship management. The UK, being one of the world’s most developed and flourishing economies, is home to a range of business schools with state-of-the-art facilities for marketing aspirants.
Learn more below about leading MSc marketing courses and arrange a free consultation with SI-UK India today if you want to begin applying to study marketing in the UK.
Top 10 UK Universities for Master’s in Marketing
Learn more about the top ten UK universities to study for a master’s in marketing (QS Business Master’s Rankings 2024: Marketing) below.
1. Imperial College London
The MSc Strategic Marketing course delivered through the Imperial College Business School is ranked 1st in the world by QS Business Masters 2024 rankings. The course helps to understand the science behind complex marketing strategies using the latest technology and innovation with data-driven decision-making. Imperial College London is a top 10 global university with a global reputation that extends beyond the classroom and provides excellent entrepreneurial and business opportunities worldwide.
- Course to consider: MSc Strategic Marketing
- Entry requirements: A minimum of an Upper Second Class Honours degree (or international equivalent).
- International fees: £31,800
2. University of Warwick
The MSc Marketing and Strategy at the University of Warwick is a dual-focus business master's programme which explores two disciplines at the heart of business strategy. Taught at the Warwick Business School (WBS) and ranked 11th globally, this programme combines theoretical background with practical application of learned techniques in real-life situations. Warwick Business School is part of an elite group of global business schools with triple accreditation from AACSB, EQUIS and AMBA.
- Course to consider: MSc Marketing and Strategy
- Entry requirements: At least a 2.1 degree at the undergraduate level from a UK university, or overseas equivalent from a top-performing University.
- International fees: £30,750
3. University of Manchester
The MSc Marketing at the University of Manchester’s Alliance Business School is the third best marketing master's in the UK. The course offers the opportunity to choose specialist pathways to learn specific marketing skills and an option for international exchange programmes, which allows students to enhance their global employability. The University of Manchester has a global reputation for innovation and education and was ranked 3rd globally for societal impact (Times Higher Education University Impact Rankings).
- Course to consider: MSc Marketing
- Entry requirements: A First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.
- International fees: £26,000
4. University of Edinburgh
The Master’s in Marketing programme at the University of Edinburgh Business School enables students to address marketing challenges critically and creatively. Marketing graduates from the University of Edinburgh are highly sought after globally and work in many roles, including brand managers, advertising managers, marketing fundraisers, digital marketing, data analysts, public relations and sales.
The University of Edinburgh, one of the oldest in the UK, is currently ranked in the world's top 15 universities as per the QS World University Rankings 2024.
- Course to consider: MSc Marketing
- Entry requirements: A UK first-class or 2:1 honours degree in one of the subjects below or an equivalent overseas qualification.
- International fees: £26,300
5. Cranfield University
Cranfield School of Management’s MSc Strategic Marketing course is designed with senior marketing practitioners and follows an interactive teaching approach by leading international faculty. The Strategic Marketing MSc at Cranfield is also one of the only few master's degrees in the UK accredited by the Market Research Society (MRS).
Cranfield University has a high graduate employment rate, and its Strategic Marketing MSc graduates have secured jobs in diverse sectors, including companies such as Vodafone, Henkel, Ernst & Young, Estée Lauder, Coca-Cola, KPMG and Microsoft.
- Course to consider: MSc Strategic Marketing
- Entry requirements: First or a 2.1 UK honours degree in a relevant discipline.
- International fees: £25,250
6. University of Leeds
The University of Leeds is a prime choice for those pursuing a Master's in Marketing in the UK, offering a programme tailored for strategic marketing in the global business landscape. Delve into modern marketing management theory and practice, exploring key areas like global marketing, strategy, and research. This hands-on course emphasises practical skills through assignments and real-world case studies.
With a faculty of seasoned specialists and ties to the global and strategic marketing Research Centre, students benefit from industry-connected learning, preparing them for success in the global job market. The course holds triple accreditation and CIM recognition, adding value to academic pursuits.
- Course to consider: International Marketing Management MSc
- Entry requirements: A bachelor's degree with a 2:1 (Hons) in any subject.
- International fees: £30,250 (Total)
7. Durham University
Durham University Business School is a top choice for aspiring marketers, offering a comprehensive MSc in Marketing. This one-year programme provides a deep dive into academic marketing theories, current industry issues, and the chance for practical international experience. Aligned with the Chartered Institute of Marketing (CIM), it opens avenues for professional qualifications.
Core modules cover strategic marketing, behavioural science, and contemporary communication, with options like digital marketing. The school's long-established reputation and extensive accreditation ensure a robust foundation for students entering the dynamic marketing field.
- Course to consider: MSc Marketing
- Entry requirements: The equivalent of a UK first or upper second-class honours degree.
- International fees: £31,500
8. City, University of London
City, University of London offers a dynamic MSc in Marketing, Strategy, and Innovation, catering to those with diverse backgrounds, including fine arts, medicine, business, or physics. Tailored for individuals with little to no marketing experience, the programme equips students for their first professional marketing position.
Delve into principles, state-of-the-art practices, and hands-on projects, including collaboration with local start-ups. This postgraduate degree emphasises theoretical and practical knowledge, analytical skills for complex decisions, and soft skills like teamwork and communication. Connect with London's senior marketers and explore the latest trends in customer analysis, digital marketing, and more.
- Course to consider: MSc in Marketing, Strategy, and Innovation
- Entry requirements: A UK upper second-class degree or above or the equivalent from an overseas institution.
- International fees: £31,000
9. Lancaster University
Lancaster University's MSc Advanced Marketing Management programme moulds the next wave of marketing leaders, offering a deeper understanding for marketing or business graduates. Core modules cover research methods, mindful marketing, and collaborative skills. Choose global, digital, or responsible marketing specialisations for heightened professional insight.
The course emphasises practical experience with client interaction, a Marketing Consultancy Experience Scheme, and the option for a problem-solving dissertation. Leveraging a decade-long legacy, the programme provides access to a robust alumni network for career guidance and support in navigating recruitment processes.
- Course to consider: MSc Marketing Management
- Entry requirements: 2:1 Hons degree (UK or equivalent) in Marketing or a related Business Management degree with minor marketing components.
- International fees: £31,500
10. University of Liverpool
The University of Liverpool's MSc Marketing programme, accredited by the Chartered Institute of Marketing, is an ideal choice for aspiring marketing professionals. With valuable exemptions from CIM professional qualification modules, students engage in innovative assessments and live projects with organisations like Liverpool City Council and Woolton Cinema.
Gain practical insights into contemporary marketing issues, network with experts, and benefit from guest lectures by marketing directors and consultants. This programme welcomes graduates from any discipline, offering a vibrant research environment enriched by major international marketing conferences and seminars.
- Course to consider: MSc Marketing
- Entry requirements: A minimum of 2:1 standard from a UK university in any discipline (excluding Marketing) or an equivalent qualification from a non-UK institution.
- International fees: £28,000
Study MSc Marketing in the UK
If you wish to study an MSc in marketing in the UK, arrange a free consultation at your nearest SI-UK India office today or connect with us online. Our UK university application experts can help you submit your application without error and realise your dream of studying in the UK.
FAQs
Is a master's degree worth it for marketing?
A master's in marketing can be worthwhile as it provides in-depth knowledge, practical skills, and networking opportunities that enhance career prospects in the marketing field.
Which is better, an MS in marketing or an MBA?
It depends on career goals. An MS in marketing specialises in marketing roles, while an MBA offers broader business knowledge. Choose based on whether you prefer a focused or comprehensive business education.
What is the highest-paid marketing job in the UK?
The highest-paid marketing jobs in the UK vary, but roles such as marketing director, Chief Marketing Officer (CMO), and head of marketing often come with higher salaries.
What are the benefits of pursuing a master's in marketing in the UK?
The benefits of pursuing a master’s in marketing include specialised education, exposure to global business, networking opportunities, and access to a diverse and dynamic job market, enhancing career growth in the field of marketing.
How can international students apply for master's in marketing programmes in the UK?
International students can apply online through the respective university's admissions portal. They typically need to submit academic transcripts, English language proficiency scores, letters of recommendation, a personal statement, and sometimes, a resume. Students are advised to check specific requirements for each university.
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