Studying for an MSc in Digital Marketing in the UK can be an excellent opportunity for Indian students who wish to develop their skills and knowledge in the marketing field. The UK is known for its high-quality education, and digital marketing is a rapidly growing industry, making it an ideal place for students to learn and grow.
A Digital Marketing MSc typically lasts one year full-time, and students will learn various skills related to digital marketing. Some common topics covered in the course include Digital Marketing Strategy, Content Marketing, Social Media Marketing, Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Analytics and Reporting, E-commerce and Mobile Marketing, and Marketing Automation.
Learn more about the best universities for MSc digital marketing in the UK below (CUG 2025). To begin your application, arrange a free consultation with SI-UK India today.
MSc Digital Marketing in the UK
UK universities attract talented students worldwide to learn about diverse cultural perspectives on digital issues. Several of the best universities in the UK, including elite Russell Group universities, offer top-ranked digital marketing courses. A digital marketing degree from the UK will give you the knowledge and practical technical skills that top employers in an extensive range of fields are looking for.
- You will gain an understanding of the technologies by focusing on digital marketing concepts and techniques
- You will develop essential skills through real-world marketing projects and virtual business exercises
- You will be taught by experts who are research-oriented to ensure that the course reflects the latest developments in the field
- You will be encouraged to evaluate emerging digital trends, harness marketing principles, and set up blogs having a critical approach
Digital Marketing Jobs
- Digital Marketing Manager
- Web Developer & Web Designer
- Social Media Executive & Social Media Manager
- SEO Executive
- SEM Expert
- Content Marketer
- Analytics Manager
- CRM Manager
- E-mail Marketing Manager
- E-Commerce Manager
- Digital Agency Account Director
Top 10 UK Universities for MSc Digital Marketing 2025
1. University of Bath
MSc Digital Marketing at the University of Bath aims to enhance the understanding of core marketing theory and its practical application. It is specifically designed for individuals with business, management, or marketing experience seeking a marketing career.
The course content is developed with inputs from marketing industry leaders across various organisations to ensure the participants gain the necessary skills employers seek. With a focus on real-world scenarios, participants can develop practical knowledge and skills essential for a marketing career. The course primarily focuses on the three core elements of modern marketing, including marketing to consumers and other stakeholders, market research and analytics, and the role of marketing in society.
- Course to consider: Marketing MSc
- International fees: £30,000 (₹31,76,800)
- Entry requirements: A 2:1 (or its international equivalent) in your undergraduate degree, which can be in any discipline but must include an appropriate level of business/management and marketing-related content
2. Durham University
Durham University has partnered with the Chartered Institute of Marketing (CIM) to provide students with the chance to obtain professional qualifications through the CIM Graduate Gateway. CIM credentials are highly valued by employers and are designed to complement the university's degrees, ensuring that students are equipped with the best possible opportunities for a successful career in marketing.
In the first term, students receive instruction in core concepts that enable them to develop skills and experience relevant to various business marketing careers, from the commercial sector to charitable organisations and beyond. In the second and third terms, students have the opportunity to choose from a selection of optional modules that offer advanced-level training in contemporary marketing and management.
- Course to consider: MSc Marketing
- International fees: £31,500 (₹33,35,600)
- Entry requirements: You will need the equivalent of a UK first or upper second-class honours degree.
3. University of Leeds
The University of Leeds offers a Master's in Advertising and Marketing focusing on advertising and branding with specialist marketing management and communications knowledge. Through the course, you will develop a comprehensive understanding of the key areas in digital marketing, such as strategy and consumer behaviour.
- Course to consider: Marketing Management with Advertising MSc
- International fees: £30,250 (₹32,04,400)
- Entry requirements: A bachelor's degree with a 2:1 (hons) or equivalent international qualification in any subject.
4. University of Exeter
University of Exeter’s MSc Digital Marketing course focuses on applying digital marketing knowledge in practical settings, including marketing analytics, analysis and application, campaign planning and management, and digital innovation.
Designed with extensive input from digital marketing professionals, the course offers diverse skills and a broad understanding of the digital marketing mix. It covers key areas such as marketing analytics, campaign planning and reporting, and digital innovation, ensuring that students are well-prepared to tackle various challenges in their future careers.
- Course to consider: MSc Digital Marketing
- International fees: £29,500 (₹31,25,000)
- Entry requirements: A mid 2:2 degree (55%+) with honours in any discipline from a recognised university.
5. University of Liverpool
The University of Liverpool offers an MSc in Digital Marketing and Analytics, responding to the increasing demand for skilled marketers adept in digital technologies and data-driven decision-making. This degree highlights the importance of marketing analytics in creating business opportunities and includes practical problem-solving through real-life case studies. Students receive research methods, data analysis, and critical thinking training, culminating in a dissertation. Key modules cover consumer behaviour, digital marketing, marketing management, services marketing, consumer insight research, experiential marketing, and digital analytics.
- Course to consider: MSc Digital Marketing and Analytics
- International fees: £28,000 (₹29,66,000)
- Entry requirements: A university degree with a minimum of 2:1 standard from a UK university or an equivalent academic qualification.
6. University of York
The MSc Global Marketing by the University of York provides an all-around understanding of marketing theories applicable to local, national, and international contexts. It emphasises ethical and sustainable marketing with strong industry connections. The curriculum includes global marketing, social and ethical marketing, digital marketing, and brand management, taught by leading academics and industry experts. Accredited by the Chartered Institute of Marketing, the programme equips students with skills for careers in various sectors globally. Graduates have joined companies like Nestlé, Accenture, EPSON, and Coca-Cola.
- Course to consider: MSc Global Marketing
- International fees: £28,680 (₹30,38,300)
- Entry requirements: 2:2 or equivalent in any subject or an equivalent qualification.
7. Lancaster University
Benefit from workshops, group-based activities, and lectures from industry leaders to develop your knowledge while studying for your MSc in Marketing at Lancaster University. Digital marketing is available at Lancaster University as an optional module in the second term of the MSc marketing course.
- Course to consider: MSc Marketing
- International fees: £31,500 (₹33,37,000)
- Entry requirements: 2:2 Hons degree or equivalent overseas qualification in any subject (except Marketing)
8. Newcastle University
The MSc Digital Marketing programme at Newcastle addresses the high demand for expertise in digital marketing, providing a detailed and up-to-date understanding. It focuses on strategic and tactical digital marketing, research-led decision-making, and practical development of digital marketing responses. Leading scholars develop the course, which includes research-led content, theory, methods, practical understanding, and critical perspectives. The degree features guest lectures, field trips, and a dissertation. Modules cover marketing research, digital consumer behaviour, social media marketing, omnichannel retailing, and marketing ethics.
- Course to consider: Digital Marketing MSc
- International fees: £27,100 (₹28,70,900)
- Entry requirements: A 2:1 honours degree, or international equivalent, in any subject.
9. University of Southampton
This MSc in Digital Marketing at the University of Southampton offers students the opportunity to develop the skills required for a career in digital marketing. Industry experts at the Business School and the Web Science Institute deliver the programme.
The course covers various topics, including emerging digital communication techniques, web analytics and insights into user behaviour, the impact of online and multi-channel retailing, the technology underpinning digital marketing, advertising, public relations (PR) and sponsorship, and project design and management. Compulsory modules provide a balanced grounding in the subject's skills, while optional modules allow students to broaden their understanding or specialise in specific areas.
- Course to consider: Digital Marketing (MSc)
- International fees: £28,900 (₹30,61,300)
- Entry requirements: A 2:1 degree in a business, economics, management or marketing-related subject.
10. Loughborough University
Loughborough University’s digital marketing courses aim to help students gain an overall knowledge of digital technologies and the principles of contemporary digital marketing practices.
- Course to consider: MSc Digital Marketing
- International fees: £29,750 (₹31,51,300)
- Entry requirements: 2:2 degree from a recognised UK University or equivalent overseas qualification.
Study Digital Marketing in the UK
If you need further information regarding studying for a master's in digital marketing in the UK, contact SI-UK India to arrange a free consultation today.
FAQs
What is the reputation of the UK in the field of digital marketing?
The UK has a strong reputation for digital marketing and marketing subjects. Three UK universities featured in the top 20 of the QS World University Rankings by Subject 2025: Marketing.
Can I apply for the programme with a non-marketing background?
Applicants need not have a marketing background exclusively for admission to digital marketing courses. Many digital marketing courses are designed to accommodate individuals from diverse academic backgrounds. Applicants from non-marketing fields can leverage their existing skills and perspectives, contributing to the programme's richness and diversity.
Can I pursue a part-time or online option for a digital marketing programme?
Several universities in the UK offer part-time or online options for their digital marketing degrees, catering to the needs of working professionals or those seeking a more flexible learning format. This allows individuals to balance their academic pursuits with other commitments.
Are there specific entry requirements for Indian students to pursue a master's in digital marketing?
Indian students aspiring to pursue a master's in digital marketing in the UK generally need to meet specific entry requirements, including a relevant bachelor's degree and, in some cases, a minimum score on standardised tests like the GRE or GMAT. Proficiency in English, often demonstrated through tests like the IELTS or Pearson PTE, is commonly required.
I sincerely thank SI-UK for getting me accepted to UCL. The MSc in Urban Development and Planning is extremely competitive, but the right guidance provided by SI-UK made my dream of studying at University College London a reality. The services were exceptional from beginning to end. 
