Study MSc Digital Marketing in the UK

Gain a thorough understanding of digital technologies and their application for business purposes with a master's in digital marketing

An MSc in digital marketing empowers students to thrive in the ever-evolving digital landscape. Whether it's crafting compelling social media campaigns, optimising mobile apps, or leveraging digital media like text messaging and online radio, you'll learn to tailor strategies for each platform.

A master's in digital marketing blends theory and research, honing your critical thinking and analytical skills. You'll focus on crucial areas such as digital consumer behaviour, marketing communications, analytics, branding, social media marketing, and even neuromarketing.

MSc Digital Marketing Course Curriculum

Prepare for an exciting journey through our MSc digital marketing course curriculum, where you'll gain in-depth knowledge in various facets of this dynamic field:

• Digital Marketing Strategy: Develop expertise in crafting comprehensive digital marketing strategies that align with business goals.
• Digital Marketing Communications: Learn to create compelling digital content and messages that resonate with your target audience.
• Digital Consumer Behaviour: Gain insights into the psychology behind online consumer behaviour and tailor your marketing efforts accordingly.
• Research in Marketing: Hone your research skills to analyse market trends, customer preferences, and emerging technologies.
• Marketing Analytics: Dive into the world of data analysis, using analytics tools to make data-driven decisions and optimise marketing campaigns.
• Social Media and Marketing: Master the art of leveraging social media platforms to engage, influence, and connect with customers effectively.
• Neuromarketing: Explore the fascinating intersection of neuroscience and marketing to understand how consumers think and make decisions.
• E-Services Marketing: Expand your horizons by studying international e-service marketing strategies, considering cultural and global market dynamics.
• Corporate Sustainability: Understand the growing importance of sustainability in marketing practices, including ethical considerations and environmental impact.
• B2B Marketing: Delve into the complexities of business-to-business marketing in the digital landscape, focusing on relationship-building and value creation.
• Brand Management: Explore the intricacies of building and maintaining strong brand identities, including brand equity and reputation management.

With this comprehensive and diverse curriculum, you'll be well-prepared to excel in the rapidly evolving world of digital marketing, making strategic decisions and driving meaningful results for businesses and brands.

• Course fees: £25,000 to £50,000 per year
• Course duration: 1-2 years
• International entry requirements: An undergraduate Bachelor's (honours) degree with at least a high 2:1 classification, and your final grade should be 65% or higher. A Pearson Test of English (PTE) score of 76 overall, or an International Baccalaureate (IB) score of 34.

Please note the above are expected average fees but will vary depending on the university.

MSc Digital Marketing Scholarships

Dean’s International Excellence Award at the University of Strathclyde:

• Who it's for: New international students starting a full-time undergraduate course in the humanities and social sciences faculty in September 2023.
• Value: You'll receive a £3,500 scholarship per year for the entire duration of your degree.
• Eligibility: All students who have received an offer from the University of Strathclyde are eligible for this scholarship.

International Academic Excellence Scholarship at the University of Plymouth:

• What it offers: You'll enjoy a generous 50% reduction in your tuition fees for your first year.
• Continual Excellence: If you maintain an overall grade of 70% or above, you can continue to receive the 50% discount on tuition fees in the subsequent years of your studies. This scholarship recognises and rewards your consistent academic achievement.

LJMU Achievement Scholarships at Liverpool John Moores University:

• Benefit: LJMU is delighted to offer eligible applicants a £3,000 tuition fee discount for each year of their studies.
• Automatic Award: The best part is that you don't need to apply separately for this scholarship. It's automatically awarded to all students who meet the essential criteria.

These scholarships make pursuing your education in the UK more accessible and affordable.

MSc Digital Marketing Jobs and Careers

Digital marketing is a growing field, and graduates of an MS in digital marketing from a UK university are in a prime position to seize exciting career opportunities. In the UK, many leading organisations eagerly recruit these well-prepared graduates. Here are some of the enticing digital marketing job prospects that await you upon completing the programme:

• Digital Marketing Manager: As a digital marketing manager, you'll lead campaigns, oversee strategies, and drive online success for businesses.
• Content Marketing Strategist: You'll play a pivotal role in developing and executing content strategies that engage and convert audiences.
• Brand Ambassador: Becoming a brand ambassador allows you to represent and promote brands effectively in the digital space.
• Chief Marketing Officer: For those with ambition, this role involves overseeing a company's entire marketing operation, shaping its digital future.
• Brand Manager: As a brand manager, you'll be responsible for maintaining and enhancing brand image and identity in the digital realm.
• Creative Marketing Lead: Creativity meets strategy in this role, where you'll drive innovative marketing campaigns.
• Campaign Specialist: Your expertise in crafting and executing digital marketing campaigns will be highly sought after.

MSc Digital Marketing Salary

In the UK, the average salary for someone with an MSc in digital marketing typically starts at around £25,000 to £35,000 per year and can increase with experience to £40,000 to £70,000 or more for senior positions. Salary can vary based on factors like location, employer size, and individual skills.

Where can I study MSc Digital Marketing in the UK?

To learn more about the best master's in digital marketing courses in the UK, find details on the top ten ranking Marketing (Digital Marketing) universities in the Guardian University Guide 2024 below:

1. University of Derby
2. Sheffield Hallam University
3. University of Hull
4. University of Huddersfield
5. Oxford Brookes University
6. Abertay University
7. Coventry University
8. University of Chester
9. Liverpool John Moores University
10. Birmingham City University

Study Digital Marketing in the UK

If you are interested in studying MSc digital marketing in the UK, arrange your free consultation with SI-UK today.

Contact SI-UK about your application

MSc Digital Marketing FAQ

What is an MSc in digital marketing?

A master in digital marketing teaches you advanced skills and knowledge about marketing in the digital world. You'll learn how to use the internet, social media, and other digital platforms to promote products and brands effectively.

Is an MSc in digital marketing worth it?

Whether an MSc in digital marketing is worth it depends on your career goals and interests. If you're passionate about digital marketing and want to excel in this field, it can be a great investment in your future. It can open up exciting job opportunities and potentially lead to a higher salary.

What are the criteria for an MSc in digital marketing?

The criteria for an MSc in digital marketing can vary by university, but generally, you'll need a bachelor's degree, often in a related field like marketing or business. Some programmes may also require work experience or specific qualifications. It's essential to check the specific requirements of the university you're interested in.

Is a digital marketing degree good?

A digital marketing degree equips you with skills that are in high demand in today's digital-driven world. With a digital marketing degree, you can pursue a wide range of career opportunities in marketing, advertising, e-commerce, and more.

Is a digital marketing salary good?

Digital marketing salaries can vary widely depending on factors like your experience, location, and the specific job role. However, many digital marketing positions offer competitive salaries. With experience and expertise, you can potentially earn a good income in this field, especially in regions with a strong demand for digital marketing professionals.