Marketing can open many career paths, with various specialisations available for skilled graduates. When studying marketing in the UK, students will focus on marketing fundamentals, digital skills and financial reporting.
Almost all UK universities offer programmes in marketing, but selected institutions excel. Factors that go into a university's performance include graduate prospects, industry connections and student satisfaction scores. Learn more about leading marketing degrees below, and if you have any further questions about studying marketing in the UK, please arrange a free consultation with SI-UK London today.
Top 10 UK Universities for Marketing
Learn more about the top ten universities in the UK (Guardian University Guide 2024) to study marketing below.
1. City, University of London
City, University of London has one of the highest proportions of international students of any UK university, and most of the courses at the undergraduate level include a work placement, offering a fantastic opportunity for students to gain work experience while they study. The Business with Marketing pathway should appeal particularly to you if you see marketing as central to an organisation’s strategy and if you are interested in the broad range of activities that fit within the general marketing category.”
- Suggested course: Business with Marketing BSc (Hons)
- Entry requirements: International Baccalaureate (IB) 35 points overall with HL4/SL 5 in Mathematics and English.
- International fee: £24,500
2. University of Plymouth
The University of Plymouth offers a comprehensive marketing programme spanning three years. Students delve into marketing, economics, accounting, and workplace behaviour in the first year. Moving to the second year, students explore advertising, brand management, marketing communication, consumer insight, innovation, marketing planning, and professional development. Optional modules cover international marketing, social media marketing, and digital marketing.
The final year focuses on theoretical and strategic aspects, with core modules like contemporary issues in marketing and strategic marketing. Students can choose from optional modules like experiential practice and public relations in the digital era.
- Suggested course: BSc (Hons) Marketing
- Entry requirements: IB diploma: 28 - 32 overall to include 4 at any higher-level subject.
- International fee: £17,100
3. Lancaster University
The Lancaster University BSc Marketing course will see students explore psychological and sociological factors that influence consumer decision-making processes and the growing importance of online platforms, including social media marketing, search engine optimisation (SEO), content marketing, and analytics. Students will also focus on strategic marketing planning, including market segmentation, targeting, and positioning.
Studying marketing at Lancaster will help you develop an understanding of branding, distribution, ethical thinking, strategy, consumer behaviour, business models, and the skills you need in a wide range of roles.
- Suggested course: BSc Marketing
- Entry requirements: International Baccalaureate 32 points overall with 16 points from the best 3 Higher Level subjects.
- International fee: £24,475
4. University of Bristol
The University of Bristol stands out as a top choice for studying marketing, ranking 4th in the UK according to The Guardian University Guide 2024. The BSc Marketing is designed for success in the digital era, integrating insights from marketing practitioners and world-leading researchers.
The curriculum covers essential topics such as digital marketing, consumer behaviour, brand management, and fundamental marketing theories. Accreditation by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing reflects the programme's industry relevance and provides opportunities for professional qualifications.
- Suggested course: BSc Marketing
- Entry requirements: IB diploma: 36 points overall with 18 at Higher Level.
- International fee: £26,400
5. University of Derby
The University of Derby offers a dynamic BA (Hons) Marketing programme, distinguishing itself with a unique approach—no exams but practical assignments that apply theory in a real-world context. The curriculum includes trips, guest speakers, and live-action briefs with companies like Coors Brewery and East Midlands Railway.
Opportunities for studying abroad provide a global marketing perspective. Recognised by the Guardian University Guide 2024 as the top 5 for Marketing and Public Relations, 1st for student-to-staff ratio, and top 10 for career prospects, the programme emphasises the evolving marketing landscape.
- Suggested course: BA (Hons) Marketing
- Entry requirements: UCAS points: 112-120. A-level: BBB-BBC.
- International fee: £14,900
6. University of Manchester
The University of Manchester offers the BSc Management (Marketing), providing a flexible approach to tailor your degree. After a common first year, students can focus on strategic marketing management, market research, product development, brand management, integrated marketing communications, and retailing.
The programme allows customisation with various course units, enabling students to shape their degree. Transferring between Management and Management (Specialism) is straightforward in the first year. With a strong emphasis on strategic marketing, this programme enhances career prospects in various marketing roles.
- Suggested course: BSc Management (Marketing)
- Entry requirements: IB diploma 36 points overall. 6,6,6 in Higher Level subjects.
- International fee: £30,000
7. University of Liverpool
The University of Liverpool's BA (Hons) Marketing programme offers a strong foundation in management disciplines focusing on marketing. Specialised modules cover digital marketing, branding, market research, relationship marketing, international marketing, and marketing strategy. Ranked 25th in the subject area (Times Good University Guide), the programme emphasises marketing ethics, CSR, and sustainability.
Accredited by CIM and CIMA, students gain valuable skills through networking with local businesses. The curriculum covers marketing fundamentals, strategic dimensions, market research, communications, brand management, and cutting-edge digital marketing and analytics, fostering ethical and sustainable practices.
- Suggested course: BA (Hons) Marketing
- Entry requirements: IB diploma 35 points with no score less than 4. A-level AAB.
- International fee: £23,200
8. Glasgow Caledonian University
The BA (Hons) International Marketing at Glasgow Caledonian University combines traditional and digital marketing for a comprehensive career-oriented education. The curriculum prepares students for diverse roles by covering advertising, sales, market research, and brand development. Strong industry links offer real-life projects, enhancing practical skills.
Recent updates include digital and data analytic modules to meet evolving industry needs. The four-year programme covers key aspects like marketing principles, consumer behaviour, brand management, and international marketing strategy, culminating in an honours dissertation. Graduates are well-equipped for success in the dynamic global marketing landscape.
- Suggested course: BA (Hons) International Marketing
- Entry requirements: A Level: ABB or equivalent.
- International fee: £14,500
9. University of Stirling
The University of Stirling's Masters in Marketing offers theoretical and practical knowledge in modern marketing, emphasising brand identity, multi-channel marketing, and digital marketing. Accredited by the Chartered Institute of Marketing (CIM), the course provides a competitive edge by streamlining the path to a Professional Diploma in Marketing.
Research-led teaching, practical applications, and collaboration with diverse organisations, including SMEs and the third sector, distinguish this course. Compulsory modules cover leadership, responsible marketing management, strategic marketing practice, marketing communications, and professional skills, ensuring a well-rounded, industry-relevant education.
- Suggested course: MSc Marketing
- Entry requirements: A minimum of a second-class honours degree or equivalent.
- International fee: £20,600
10. Sheffield Hallam University
Sheffield Hallam University offers an MSc International Marketing programme that comprehensively understands international marketing management and its practical application in the industry. With a focus on developing professional marketing skills for future employment, the course equips students to navigate the fast-paced changes in the global market.
Established and reputable, the programme covers key areas such as global brand management, digital marketing, and international consumer behaviour. Through traditional lectures, seminars, group work, and independent study, students gain a strong foundation, preparing them for success in the dynamic world of marketing and business.
- Suggested course: MSc International Marketing
- Entry requirements: An honours degree or equivalent professional qualifications.
- International fee: £17,205 or £18,705 (with work experience)
Study Marketing in the UK
If you want to study marketing in the UK, don't delay and arrange a free consultation with SI-UK London.
FAQ
What qualifications do I need to study marketing in the UK?
You usually need A-levels or equivalent qualifications to study marketing in the UK. Some universities may have specific entry requirements, so checking each university's website is strongly suggested.
Which universities in the UK have the highest acceptance rate for marketing?
Universities’ acceptance rates vary across the UK, but universities like Derby, Liverpool, or Stirling are known for being highly inclusive.
How can I get a full scholarship to study marketing in the UK?
Getting a full scholarship for marketing in the UK is normally very rare. Explore various scholarships offered by universities, government programmes, or private organisations. Check eligibility criteria and apply early.
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