Best UK Universities for MSc Marketing

A postgraduate degree in marketing can help you to advance your career by deepening your understanding of marketing theory and practice with the tools to create effective marketing strategies and campaigns. 

While studying MSc marketing, students will learn the latest marketing techniques and technologies, including digital marketing, strategic marketing, data analytics, and social media marketing. International students who wish to study for a master's degree in marketing must meet certain eligibility requirements. Typically, you must hold an undergraduate degree in a related field, such as business or marketing, and demonstrate proficiency in English through a recognised language test.

Course structure

The course structure for a master's in marketing varies depending on the university, but most programmes are designed to be completed in one year of full-time study. Students will typically study a range of core modules covering topics such as marketing strategy, consumer behaviour, and market research, as well as optional modules in MSc digital marketing, branding, and international marketing.

Career prospects

Career prospects for graduates with a postgraduate degree in marketing are strong with growing demand across all industries, including marketing manager, brand manager, market research analyst, and digital marketing specialist. 

Learn more about the top universities for master's in marketing in the UK below (QS Business Master’s Rankings 2024: Marketing) and book a free consultation with SI-UK London today to begin your application.

Top 10 UK Universities for MSc Marketing

1. Imperial College Business School

Located in the heart of London, Imperial College Business School is a global leader in business education and research. Its MSc Strategic Marketing programme is designed to equip students with the skills and knowledge needed to excel in strategic marketing roles. With a focus on data-driven decision-making and innovation, Imperial's degree prepares graduates to tackle complex marketing challenges in today's dynamic business environment.

Imperial College's strategic location provides students unparalleled access to industry-leading companies, startups, and innovation hubs in London. The city's vibrant business ecosystem is a laboratory for real-world marketing experiments and case studies.

• Suggested course: MSc Management
• Entry requirements: First or 2:1 in a non-business/management subject.
• International fee: £37,000

2. Warwick Business School

Warwick Business School, located in Coventry, is renowned for its rigorous academic standards and innovative teaching methods. The MSc Marketing & Strategy programme offered by Warwick is designed to develop strategic marketing leaders capable of driving business growth and competitiveness. 

One of Warwick's key strengths is its strong emphasis on research-led teaching. Students can work on cutting-edge research projects alongside faculty members, gaining valuable insights into the latest trends and developments in marketing theory and practice. Additionally, Warwick's extensive network of alumni and corporate partners provides students with valuable networking opportunities and career support.

• Suggested course: MSc Management
• Entry requirements: At least a 2.1 degree at Undergraduate level from a UK university, or overseas equivalent from a top-performing University.
• International fee: £36,250

3. Alliance Manchester Business School

The Manchester Alliance Business School offers an MSc Marketing programme designed to prepare students for leadership roles in marketing. With a focus on practical learning and industry engagement, the degree equips graduates with the skills and knowledge needed to succeed in today's competitive marketplace.

Manchester's vibrant business community and thriving startup ecosystem provide students with ample opportunities for hands-on learning and networking. From internships with leading companies to industry guest lectures and networking events, students benefit from Manchester's strong connections to the business world. 

• Suggested course: MSc Management
• Entry requirements: A First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.
• International fee: £30,000

4. University of Edinburgh Business School

Situated in one of Europe's most beautiful and culturally rich cities, the University of Edinburgh Business School offers a Master in Marketing that combines academic rigour with practical relevance. The programme is designed to equip students with the skills and knowledge needed to excel in strategic marketing roles across industries.

Edinburgh's vibrant business community and strong ties to the global business world provide students with unique opportunities for experiential learning and industry engagement. From consulting projects with local businesses to internships with multinational corporations, students gain hands-on experience and valuable insights into real-world marketing challenges.

• Suggested course: Management MSc
• Entry requirements: A UK first-class or 2:1 honours degree in any subject or an equivalent overseas qualification.
• International fee: £31,300

5. Cranfield School of Management

Cranfield School of Management is renowned for its focus on practical learning and industry relevance. Its MSc Strategic Marketing course is designed to develop marketing leaders capable of driving business growth and innovation. With a strong emphasis on analytical thinking and strategic decision-making, Cranfield's programme prepares graduates to tackle complex marketing challenges confidently.

Cranfield's close ties to industry ensure that its curriculum remains relevant and up-to-date with the latest trends and developments in marketing theory and practice. Students benefit from guest lectures, industry projects, and networking opportunities with leading marketing professionals. 

• Suggested course: Management MSc
• Entry requirements: An international qualification of a standard equivalent to a First or second-class UK honours degree.
• International fee: £33,770

6. Leeds University Business School

Leeds University Business School's International Marketing Management MSc degree is designed for students aspiring to pursue careers in global marketing. The programme offers a comprehensive curriculum covering key areas such as international marketing strategy, market entry and expansion, and cross-cultural communication.

Leeds' strong emphasis on experiential learning and practical application ensures that students graduate with the skills and knowledge needed to succeed in today's global marketplace. From case studies and simulations to real-world consulting projects, students gain hands-on experience and valuable insights into international marketing challenges.

• Suggested course: Management MSc
• Entry requirements: A bachelor's degree with a 2:1 (Hons) in any subject.
• International fee: £30,250

7. Durham University Business School

In the first term of Durham’s Master's degree in Marketing, students will learn core marketing subjects, such as behavioural science for marketing, business-to-business marketing, marketing communication, marketing management, and marketing theory. 

The second term of the course allows students to customise their learning by selecting three elective modules from various options, including advanced marketing strategy, buyer behaviour and marketing innovation, consulting, digital marketing, and global marketing. In the third term, students will conduct an original research project supervised by a faculty member. The project may involve independent work or collaboration with an appropriate organisation. 

• Suggested course: MSc Marketing
• Entry requirements: You will need the equivalent of a UK first or upper second-class honours degree.
• International fee: £31,500

8. Bayes Business School

City, University of London's MSc Marketing, Strategy, and Innovation course provides a comprehensive understanding of the principles and practices of marketing. This course is perfect for individuals who appreciate that marketing involves a multi-faceted business process that requires creativity, innovation, and analytical skills. 

Students will learn through interactive classes, case discussions, and lectures from leading marketers, as well as hands-on projects such as working with local start-ups and developing and pitching a business idea. The course also focuses on soft skills development, such as teamwork, communication, leadership, and initiative, which are essential for influencing people and organisations in the marketing industry. 

Through the programme's emphasis on ethics and corporate social responsibility, students will reflect on the impact of their work and the industry.

• Suggested course: Marketing Strategy and Innovation MSc
• Entry requirements: A UK upper second-class degree or above or the equivalent from an overseas institution.
• International fee: £31,000

9. Lancaster University

Lancaster University's MSc Marketing Management (Advanced) is designed for students seeking to advance their careers in marketing management. The degree offers a comprehensive curriculum covering key areas such as strategic marketing planning, brand management, and marketing analytics.

Lancaster's strong emphasis on research and practical application ensures that students graduate with the skills and knowledge needed to succeed in today's competitive marketplace. From case studies and simulations to real-world consulting projects, students gain hands-on experience and valuable insights into marketing challenges.

• Suggested course: MSc Management
• Entry requirements: 2:2 Hons degree (UK or equivalent) in any subject. We are looking for marks consistently at 2:2 level throughout your undergraduate studies.
• International fee: £31,500

10. Liverpool Management School

Liverpool Management School offers an MSc in Marketing designed to develop marketing leaders capable of driving business growth and innovation. The programme combines academic rigour with practical relevance, equipping graduates with the skills and knowledge needed to succeed in today's dynamic business environment.

Liverpool's strong emphasis on experiential learning and industry engagement ensures that students graduate with the skills and knowledge needed to succeed in today's competitive marketplace. From internships and consulting projects to guest lectures and networking events, students benefit from Liverpool's strong connections to the business world.

• Suggested course: Master in Management MIM
• Entry requirements: A 2:1 honours degree in any discipline is expected from a UK university or an equivalent international academic qualification.
• International fee: £28,000

Study MSc Marketing in the UK

Contact SI-UK to begin your application to study MSc marketing in the UK today.