The Best UK Universities for Sales and Marketing Courses

Studying a sales and marketing course in the UK is an exciting and valuable experience as you learn how to promote and sell products or services to customers. A typical course covers various topics, such as understanding what customers want, using social media for advertising, and researching the market. With its practical and hands-on learning approach, you will gain real-world skills.

The UK has a diverse business environment, giving you opportunities to connect with industry professionals and gain work experience. After completing your studies, you'll be well-prepared for a rewarding career, with the potential to work in various industries and positively impact businesses and customers alike.

Learn more about ten leading sales and marketing courses below and begin your application by arranging a free consultation.

Top Sales and Marketing Universities in the UK

1. Imperial College Business School

The MSc Strategic Marketing at Imperial College Business School prepares future marketing leaders for the fast-paced digital world. It equips students with essential marketing concepts, enabling them to adapt to the evolving business landscape. The course offers practical experience through projects, placements, and case studies. Taught by expert faculty, the MSc combines marketing fundamentals with cutting-edge technology and data-driven decision-making. 

Graduates emerge with the skills and qualifications to excel in various sectors, holding positions like brand manager, business development manager, product manager, account executive, or digital strategist.

• Course to consider: MSc Strategic Marketing
• Entry requirements: A first or upper-second-class undergraduate degree (or international equivalent) in business management, marketing, economics, psychology, media and communications.
• International fees: £34,400

2. Warwick Business School

The MSc Marketing & Strategy at Warwick offers a unique and dual-focused approach to business strategy. This MSc combines both disciplines, which is ideal for those seeking marketing, brand management, or strategic management careers, providing the theoretical foundation for effective marketing decisions within companies and consulting firms. Real-life case studies and guest speakers offer practical industry insights.

• Course to consider: MSc Marketing & Strategy
• Entry requirements: A 2.1 degree at the Undergraduate level from a UK university or overseas equivalent from a top-performing University
• International fees: £32,250

3. Alliance Manchester Business School

The MSc Marketing at Alliance Manchester offers a flexible and stimulating learning experience, providing students with a solid foundation in key marketing areas and the option to specialise. Emphasising essential marketing skills, students learn about marketing management strategies, product development processes, and research methods. Whether aspiring for a successful marketing career or considering further academic pursuits, this comprehensive and customisable degree equips students with the knowledge and expertise for a rewarding and impactful journey in the marketing field.

• Course to consider: Masters (MSc) in Marketing
• Entry requirements: A First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.
• International fees: £29,000

4. University of Edinburgh Business School

The MSc in Marketing at Edinburgh provides a comprehensive understanding of marketing from academic and practical perspectives, empowering students to tackle marketing challenges with critical and creative approaches. It covers theoretical foundations and emerging applications in marketing management, decision analysis, consumer behaviour, and marketing research methods. Students can personalise their studies through elective courses, focusing on areas like marketing communications. 

• Course to consider: Marketing MSc
• Entry requirements: A UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.
• International fees: £28,200

5. Cranfield School of Management

The Centre for Strategic Marketing and Sales (CSMS) focuses on improving marketing and sales practices, guiding businesses towards customer-centric sales-performing organisations. Faculty at CSMS are renowned for practitioner-oriented research, particularly in strategic sales, key account management, relationship management, and digital transformation. 

• Course to consider: Strategic Marketing MSc
• Entry requirements: First or a 2.1 UK honours degree in a relevant discipline or an international qualification.
• International fees: £29,670

6. Bayes Business School

The Strategic Marketing MSc at Bayes offers comprehensive training to become a proficient marketing professional. It covers theoretical and practical aspects, developing analytical skills for complex marketing decisions and essential soft skills like creativity, teamwork, and communication. The constantly updated modules include marketing fundamentals, strategy, creativity, innovation, market research, and financial understanding. 

In the second term, students explore analytical methods, consumer behaviour, brand management, and communication strategies. The degree integrates digital marketing and social media, empowering students to create persuasive strategies in rapidly changing social environments. The MSc equips students with the expertise to excel in the dynamic and competitive marketing landscape.

• Course to consider: Marketing Strategy and Innovation MSc
• Entry requirements: A UK upper second-class degree or above or the equivalent from an overseas institution.
• International fees: £28,800

7. Durham University Business School

The MSc Marketing at Durham is ranked 7th in the UK, 25th in Europe, and 33rd globally according to QS World University Rankings: Masters in Marketing 2023. Partnering with the Chartered Institute of Marketing (CIM), students can acquire professional qualifications through the CIM Graduate Gateway, enhancing employability. The course spans two terms, covering core modules in behavioural science, marketing communication, strategy, and more. Term 2 offers optional modules, such as digital marketing, global marketing, and innovation management, enabling customisation for individual career goals.

• Course to consider: MSc Marketing
• Entry requirements: The equivalent of a UK first or upper second-class honours degree.
• International fees: £29,500

8. Lancaster University

Lancaster's BSc Marketing prepares students for a successful career in a dynamic industry that continuously shapes society. The highly flexible course structure allows students to tailor their studies, selecting pathways in brand strategy, social media management, or digital marketing that align with their interests and career aspirations. 

The curriculum covers various marketing aspects, including branding, distribution, ethical considerations, consumer behaviour, and business models. Students explore critical questions related to consumer behaviour, influencers' impact on marketing, and the ethics of consumer data collection.

• Course to consider: BSc (Hons) Marketing
• Entry requirements: A-level ABB. GCSE English Language grade B or 5. International Baccalaureate 32 points overall with 16 points from the best 3 Higher Level subjects.
• International fees: £22,650

9. Bath School of Management

Bath’s course offers a comprehensive understanding of core marketing theory and its practical application, preparing graduates with business, management, or marketing experience for a marketing career. Designed with inputs from industry leaders, the courses focus on developing skills employers seek. The curriculum covers three core elements of modern marketing: marketing to consumers and stakeholders, market research and analytics, and marketing's role in society.

• Course to consider: Marketing MSc
• Entry requirements: 2:1 (or its international equivalent) in your undergraduate degree or international equivalent.
• International fees: £28,000

10. University of Exeter Business School

The MSc Marketing at Exeter provides a comprehensive understanding of marketing as a core business activity, emphasising cross-departmental collaboration to achieve strategic goals. Graduates gain an in-depth knowledge of marketing, practical managerial skills and critical thinking abilities to address global economic and societal challenges. 

Accredited by CIM, the MSc leverages marketing strategy, consumer behaviour, communications, marketing research, and branding expertise. Students explore marketing's impact on individual and organisational buyer behaviour and its influence on broader society and culture.

• Course to consider: MSc Marketing
• Entry requirements: A mid 2:2 degree (55%+) with honours in any discipline from a recognised university.
• International fees: £26,800

Study Sales and Marketing in the UK

Begin your application to study a sales and marketing degree by contacting SI-UK today.

Sales and Marketing Course FAQ

What are the admission requirements?

Generally, applicants need a bachelor's degree in a related field such as business, marketing, or communications. Some courses may require work experience or specific GPA scores. Additionally, applicants may need to submit letters of recommendation, a statement of purpose, and standardised test scores like GMAT or GRE.

What is the highest salary for sales and marketing?

A sales and marketing manager's highest salary in the UK is £61,465 annually. This represents the upper earnings range for professionals in this role within the country.

How long does it take to study sales and marketing?

The duration of study in sales and marketing depends on the level of education pursued. A bachelor's degree typically takes 3 to 4 years, while a master's degree can be completed in 1 to 2 years. For those seeking additional specialisation or research, a doctoral programme can take 3 to 5 years or more.

Which degree is best for sales and marketing?

A bachelor's degree in marketing or business provides a solid foundation. In contrast, a specialised master's degree in marketing or sales can enhance career prospects.