Marketing can open doors to many career paths, with various specialisations available for skilled international graduates. Studying for a marketing degree in London will open up various networking, placement and internship opportunities unique to the UK capital.
Learn more about the best London universities for studying marketing below (Guardian University Guide 2024), and if you wish to begin your application or have any further questions answered, arrange a free consultation with SI-UK London below.
Top 10 London Universities for a Marketing Degree
1. City, University of London
City, University of London, stands out with a high proportion of international students and a unique emphasis on work placements for undergraduates. With a focus on practical experience, students can gain valuable work insights while studying. For marketing enthusiasts, the Business with Marketing BSc (Hons) is a compelling undergraduate course. It's designed for those who recognise marketing's central role in organisational strategy, offering a broad understanding of activities within the marketing realm. It's a pathway for students intrigued by the diverse facets of marketing.
- Suggested course: Marketing, Strategy and Innovation MSc
- Entry requirements: A UK upper second-class degree or above, or the equivalent from an overseas institution.
- International fee: £31,000
2. University of the Arts London
The University of the Arts London offers the BA (Hons) Fashion Marketing, a programme designed to kickstart your career in the fashion industry. Focused on creative marketing strategies, the curriculum addresses market needs, consumer insights, and integrated marketing communications. Graduates find diverse opportunities in brand management, advertising, PR, social media, and digital marketing. The course includes industry placements and is accredited by The Chartered Institute of Marketing, providing students with opportunities for professional qualifications and recognition of their high-level skills.
- Suggested course: BA (Hons) Fashion Marketing
- Entry requirements: 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification.
- International fee: £28,570
3. London South Bank University
London South Bank University is a hub of global collaboration with world-leading research and an impressive record of interdisciplinary initiatives. Welcoming students from over 160 countries, it is one of the most internationally diverse universities globally. For marketing enthusiasts, the BA (Hons) Marketing with Digital is a standout undergraduate course. The programme equips students to navigate and thrive in a dynamic environment while imparting practical digital marketing skills applicable to various situations. It's a pathway to becoming a well-rounded professional in the field.
- Suggested course: MSc International Marketing
- Entry requirements: Bachelor's degree equivalent to UK Second Class Honours Lower Division in a related subject.
- International fee: £16,900
4. London Metropolitan University
London Metropolitan University's Marketing MA is tailored to equip you with industry-standard skills for a successful global career. Delivered in the heart of London, you'll gain theoretical knowledge and practical application, choosing from pathways in retail marketing, advertising, or public relations. Accredited by the Chartered Management Institute (CMI), this course offers membership benefits, access to events, mentoring, and over 200,000 management job postings. Developed in collaboration with industry, it ensures you're well-prepared for the dynamic marketing landscape, fostering independence and reflective learning.
- Suggested course: MA Marketing
- Entry requirements: A minimum of 2:2 (or equivalent) in any subject discipline.
- International fee: £17,000
5. Middlesex University
Middlesex University's BA Marketing is your gateway to a diverse career in marketing, from research to brand management. Graduates succeed in companies like IKEA, local authorities, and the NHS. As part of the Business School, the programme hones critical thinking and provides tools for navigating the dynamic marketing field. Customise your degree with optional modules like brand management and digital marketing. Gain practical experience through consultancy projects with industry-set briefs and choose from work placement options for hands-on learning.
- Suggested course: BA (Hons) Marketing
- Entry requirements: UCAS Tariff points from Access to HE Diplomas are accepted. Must include 45 credits at level 3.
- International fee: £16,600
6. University of West London
The University of West London's MSc Digital Marketing is a dynamic course offering a challenging learning experience. Geared toward future strategic decision-makers, it equips students with knowledge and skills for success in digital marketing. The curriculum covers various aspects, including strategic marketing, e-commerce, consumer behaviour, and social media marketing. Through hands-on workshops, industry "live briefs," and CIM accreditation, students gain practical insights and develop creative problem-solving abilities. The programme ensures readiness for the rapidly evolving digital marketing industry.
- Suggested course: MSc Digital Marketing
- Entry requirements: An honours degree (2:2 or above) from a UK university or equivalent or a Chartered Institute of Marketing (CIM) Professional Diploma.
- International fee: £14,750
7. Queen Mary University of London
Queen Mary University of London's marketing programme delves into global brands, teaching the creation of relationships in the global market and designing diverse marketing strategies. The curriculum emphasises ethical considerations in marketing, applying organisational values to decision-making. The course aims to develop problem-solving, analysis, and strategic planning skills, fostering independent research and a strong understanding of contemporary business contexts. Students learn to address complex marketing issues through compulsory and optional modules, contributing to improved management and marketing practices.
- Suggested course: MSc Marketing
- Entry requirements: A 2:1 or above in any subject at the undergraduate level.
- International fee: £31,850
8. Kingston University
Kingston University provides a vibrant learning environment across four faculties, attracting nearly 5,000 international students from 140+ countries. The Business Management and Marketing BSc (Hons) undergraduate course offers a strong foundation in business with a focus on marketing skills development. Graduates are well-prepared for diverse roles and sectors equipped with the knowledge needed to thrive in the modern world. It's a dynamic programme fostering collaboration and preparing students for success in business and marketing.
- Suggested course: Marketing BSc (Hons)
- Entry requirements: 120-136 UCAS tariff points (to include at least two A-levels or equivalent qualifications); Degree with foundation year 64 points.
- International fee: Year 1: £16,200, Year 2: £16,800, Year 3: £17,500, Year 4: £18,200
9. University of Westminster
The University of Westminster's School of Management and Marketing stands out for its innovative, multidisciplinary research that addresses business challenges. Collaborating with practitioners and stakeholders, the school has an excellent international reputation. Their research spans diverse areas, including digital marketing strategy, customer orientation, and social innovation. Events like writing retreats and seminars with guest speakers support the vibrant research culture. Published in top journals, the research staff's work positively impacts teaching, enhancing students' experience.
- Suggested course: BA (Hons) International Marketing
- Entry requirements: 112 UCAS Tariff points from all components of the Diploma programme.
- International fee: £15,400
10. University of Greenwich
The University of Greenwich in London offers a vibrant student experience with over 15,000 students across three campuses. The Marketing and Management BA Hons undergraduate course is noteworthy, covering modules on customer insight, brand management, and social media analytics. Students gain practical experience through live briefs from organisations like the Institute of Data and Marketing, enhancing their skills with digital simulation games. It's a dynamic programme preparing students for the diverse aspects of marketing in the real world.
- Suggested course: MSc Marketing and Brand Management
- Entry requirements: A 2:2 or above honours degree or equivalent in a relevant discipline.
- International fee: £18,900
Study Marketing in London
If you want to study for a marketing degree in London, arrange a free consultation with SI-UK London today.
FAQ
What qualifications do I need to study marketing in the UK?
You generally need A-levels or equivalent qualifications to study marketing in the UK. Universities often look for subjects like Business Studies or Economics, but it's good to check specific entry requirements for each university.
Which universities in the UK have the highest acceptance rate for marketing?
Universities like Middlesex, Greenwich, and London Metropolitan are known for being accessible.
How can I get a full scholarship to study marketing in the UK?
Full marketing scholarships are rare, but you can explore opportunities through universities, government programmes, or private organisations. Look for scholarships based on academic merit, financial need, or specific criteria set by institutions.
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