The Best UK Universities to Study MSc Digital Marketing

In today's rapidly evolving digital landscape, the importance of a strong online presence and strategic marketing cannot be overstated. As businesses worldwide embrace the digital age, the demand for skilled digital marketers continues to surge. Pursuing an MSc in digital marketing in the UK is a compelling choice for international students seeking to sharpen their expertise in this dynamic field.

Digital marketing encompasses diverse strategies and techniques to promote products and services across online platforms. It involves everything from search engine optimisation (SEO) to social media marketing, pay-per-click advertising, content creation, and data analytics. To excel in this ever-competitive field, a specialised Master's programme becomes invaluable.

This article will guide you through the top universities in the UK offering MSc programmes in digital marketing (Guardian University Guide 2024), equipping you with the insights you need to make an informed decision about your higher education journey. Enquire about your application today.

Contact SI-UK about your application

Top 10 UK Universities for a Master’s in Digital Marketing

1. University of Derby

The University of Derby offers a highly regarded MSc in Marketing Management, equipping students with a deep understanding of marketing's core concepts and practical applications. This programme emphasises strategic marketing planning and brand management and encourages creative problem-solving. Each module incorporates an international perspective.

The course results from collaborations with renowned local, national, and international organisations, offering students insights from industry experts through guest lectures and masterclasses. Networking opportunities abound, with events like the University's Marketing Festival providing a glimpse into the profession's future. Graduates actively engage, shaping the ongoing evolution of this dynamic programme and maintaining strong ties with the professional marketing community.

• Suggested course: MSc Marketing Management
• Entry requirements: A degree of at least a 2:2 or equivalent. If English is not your first language, you will also need IELTS 6.5 with 5.5 in each skill area.
• International fees: £14,900

2. Sheffield Hallam University

Sheffield Hallam University's MA in Digital Media Management is a programme for aspiring professionals seeking advanced knowledge in the dynamic creative media industry. It offers a unique blend of management skills and media expertise. Students engage in a major individual project within relevant organisations, learning to lead digital media businesses and teams while harnessing the latest technologies.

With well-equipped media studios, industry-experienced faculty, and a two-year work experience option, including a 12-month placement, this programme prepares graduates for exciting media positions.

• Suggested course: MA Digital Media Management
• Entry requirements: An honours degree (2.2 or above) or equivalent in any subject. An IELTS score of 6.0 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English.
• International fees: £17,205

3. University of Hull

The University of Hull's MSc in Digital Marketing and Advertising offers a dynamic opportunity to excel in the ever-evolving digital marketing industry. This programme encompasses various critical topics, including Digital Marketing Strategy, Social Media Marketing and Analysis, Influencer Marketing, Customer Experience Strategies, and Online Advertising Management. 

Emphasising hands-on learning, it hones practical skills crucial in today's business environment. Additionally, the curriculum delves into marketing management areas like Strategic Marketing, Consumer Behavior, Advertising Campaigns, Consumer Engagement, and Ethics. Leadership and teamwork development are cultivated through projects and guest speaker insights, while accreditation from the Institute of Digital Marketing (IDM) adds professional credentials to your Master's degree.

• Suggested course: MSc in Digital Marketing and Advertising
• Entry requirements: A minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English.
• International fees: £15,000

4. University of Huddersfield

The University of Huddersfield's MSc in Digital Marketing offers a comprehensive curriculum that prepares marketing professionals for the dynamic business landscape. Key modules include "Strategic Marketing Management," emphasising a market-oriented, customer-driven approach to marketing strategies, and "Digital Marketing Strategy," which explores objectives, strategies, and tactics in the digital realm. 

"Contemporary Consumer Engagement" delves into effective marketing communication by understanding consumer behaviour, while "Managing Big Data" equips students to harness data for organisational value. Additionally, "The Global Professional" fosters intercultural adaptability and transferable skills crucial in today's global business environment. A range of elective modules further enhances students' expertise in relevant areas.

• Suggested course: MSc Digital Marketing
• Entry requirements: An Honours degree (2:2 or above) in any subject or equivalent professional qualification.
• International fees: £17,600

5. Oxford Brookes University

Oxford Brookes University's MSc in Digital Marketing offers a specialised programme that equips students with the knowledge and skills to create effective digital marketing strategies. The curriculum provides a strong marketing theory foundation while focusing on integrating digital marketing into broader marketing frameworks. 

Students learn to analyse complex digital marketing situations and develop actionable solutions. A work placement option enhances career readiness for those who start in September. Additionally, the programme offers the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam, providing access to digitally focused job opportunities through IDM's digital hub. 

• Suggested course: MSc Digital Marketing
• Entry requirements: A minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification.
• International fees: £17,650

6. Abertay University

Abertay University's MSc in Digital Marketing and e-business, accredited by the CIM, is an ideal choice for marketing or business degree holders looking to enhance their expertise or experienced professionals in related fields seeking professional qualifications. This programme offers an interactive, learner-centred approach, allowing you to explore specific areas of interest while gaining a comprehensive understanding of essential topics in modern marketing.

• Suggested course: MSc Digital Marketing and e-Business
• Entry requirements: At least a lower second class (2:2) honours degree or equivalent qualifications in marketing, business or similar.
• International fees: £17,000

7. Coventry University

Coventry University's Digital Marketing Management MSc offers a comprehensive exploration of the digital marketing landscape, equipping students with the skills and knowledge needed to excel in this ever-evolving field. This course delves into digital marketing strategies' production, measurement, and optimisation, providing a holistic understanding of the industry. 

• Suggested course: Digital Marketing Management MSc
• Entry requirements: An honours undergraduate degree (minimum 2:2) in a relevant academic discipline.
• International fees: £20,050

8. University of Chester

The University of Chester's Digital Marketing MSc addresses the UK's digital marketing skills gap. This programme is meticulously designed in collaboration with digital industry leaders and the Institute of Direct and Digital Marketing, ensuring it imparts the essential skills and knowledge demanded by the industry.

• Suggested course: Digital Marketing MSc
• Entry requirements: An honours degree in a complementary area, usually 2:2 or above, and/or suitable work experience.
• International fees: £14,250

9. Liverpool John Moores University

Liverpool John Moores University's MSc in Digital Marketing offers an advanced marketing approach, equipping students with the latest strategies to engage digital audiences effectively. With strong ties to professional bodies and the Institute for Direct and Digital Marketing accreditation, this programme ensures you receive high-quality, industry-relevant content. 

• Suggested course: MSc Digital Marketing
• Entry requirements: A good second-class honours degree in any relevant discipline. IELTS 6.0 (minimum 5.5 in each component).
• International fees: £17,750

10. Birmingham City University

Birmingham City University's MSc in Management and Marketing, accredited by the Chartered Management Institute (CMI), provides a comprehensive foundation for future managers and marketers. This programme equips you with the essential skills to tackle international business challenges and excel in marketing. The course encourages collaborative, international, team-based projects, preparing you for real-world professional practice in international management. 

• Suggested course: MSc in Management and Marketing
• Entry requirements: An honours degree of a British University or equivalent institution (minimum 2:2).
• International fees: £17,710

Study MSc Digital Marketing in the UK

Begin your application by contacting SI-UK's experienced team today.

Contact SI-UK about your application

MSc Digital Marketing FAQ

Do I need a previous digital marketing degree to study a master's in digital marketing in the UK?

You typically don't need a previous degree in digital marketing to pursue a master's in digital marketing in the UK. Most programmes accept students from various educational backgrounds.

What is the English language requirement for admission to a master's in digital marketing?

The English language requirement for admission to UK universities usually involves an English proficiency test, such as IELTS or TOEFL. You'll generally need to achieve a certain score, like IELTS 6.5 or higher, to qualify for most master's programmes.

What is the scope of pursuing a master's in digital marketing in the UK?

Pursuing a master's in digital marketing in the UK offers promising career prospects. It equips you with skills to excel in the ever-growing digital marketing industry and makes you attractive to employers worldwide.

Can I stay in the UK after one year of a master's?

The UK Graduate Visa allows students to remain in the UK for at least two years after completing their course. Students must be present in the UK when they apply for this visa.

How can I get a full scholarship to study master’s in digital marketing in the UK?

To get a full scholarship, research scholarship opportunities at specific universities and apply to external organisations like the British Council, Chevening, or Commonwealth Scholarships, which offer funding for international students.